The key to successful marketing lies in striking the right balance between cutting costs and investing in growth.

Darren Kriz's journey from amateur YouTuber to real estate superstar demonstrates the power of persistence, consistency and a passion for learning.

A well-crafted CTA can make the difference between a lead and a sale, so put the time and effort into creating a powerful one that drives action and achieves your desired outcomes.

Real estate agents who are part of MLSs in Rhode Island, Kansas, Idaho and South Carolina are now eligible to access the multitude of rental tools built by RentSpree.

LGBTQ+ real estate professionals explain the impact of more than 320 anti-LGBTQ laws on LGBTQ homeownership and housing rights, in the LGBTQ+ Real Estate Alliance's third annual survey.

All items index increased 4.9 percent for the 12 months ending April, the smallest 12-month increase since the period ending April 2021, according to the Consumer Price Index Summary.

Lending industry groups like the Mortgage Bankers Association called a fee based on borrower's debt-to-income ratio "unworkable."

UWM CEO Mat Ishbia highlights "operational profitability" as a $337 million write-down in fair value of mortgage servicing rights drives a $138.6 million first-quarter loss.

Applications for purchase mortgages rose 5 percent last week, but a strong jobs report and ongoing bank instability are pushing mortgage rates back up.

A "drought" of new listings is driving up prices, reversing the sluggishness of late 2022 and forcing buyers to compete fiercely for homes, according to a new analysis from Zillow.

Are homebuyers asking for concessions? Are bidding wars ubiquitous in your market? Answer a few simple questions to determine if your area favors homebuyers or sellers this spring.

At NAR's midyear conference, Senior Counsel Chloe Hecht offered best practices to help navigate artificial intelligence without running afoul of copyright law or the Realtor Code of Ethics.

Despite economic turmoil, investors large and small are still a force to be reckoned with in the housing market. Intel broke down the cities they've soured on — and the ones they just can't quit.

Zillow’s path forward depends on its ability to capture more leads, further monetize those leads and attach ancillary services like mortgage.

The dominant iBuyer has taken extraordinary steps to survive this period of upheaval, writes real estate analyst Mike DelPrete, who dug deeper into last week's Q1 earnings exclusively for Intel.

This Bergen County township has an increasingly diverse population and is ‘very much pro-L.G.B.T.Q.’ But its biggest draw may be affordability.

This once traditional Bergen County township has an increasingly diverse population and is ‘very much pro-L.G.B.T.Q.’ But its biggest draw may be affordability.

Don’t get hung up on how long it should take or how many citrus peels are too many. As one longtime composter put it, “My rule is: Don’t worry about it.”

An 1856 house in Philadelphia, a Colonial Revival home in Glendale and a midcentury-modern house in Falls Church.

In this week's Pulse, let us know whether cultivating referral partnerships with lenders results in reliable, meaningful leads.