Photo-Illustration by Realtor.com; Photos: Getty Images (4)
You already post photos of food, the family pet, and vacation shots on Instagram. So why not also announce your house is for sale with a cool, unusual shot of your unique space and link to the listing in your bio?
“Instagram isn’t only a place to post party pictures,” says Taylor Murchison, SEO growth director of On the Map Marketing. “The app is increasingly being used by real estate brokers, and even homeowners, to connect with potential clients and show off properties in more detail.”
So while nothing beats a traditional listing with all your property’s information, you might also consider turning to Instagram—which of course is 100% free—to amp up your home sale. After all, the social media platform is also where tons of people (hello, homebuyers) hang out and scroll. Here’s how to catch their eye with your listing on the ‘gram to help sell your home.
Get to know Instagram
Whether you already use Instagram or are new to it, follow popular real estate accounts to see how they engage an audience through words and photos.